Business Administration, B.S.

Mission

The mission of the Crowell School of Business is to equip students to develop a biblical worldview so as to see business as ministry:

• To prepare students for excellence in leadership in their career.
• To be strong in mind and character, and be able to articulate faith and vocational integration so that they will make an impact for God in this time and place.
• To develop a student's God-given talents and pursue excellence by maintaining high expectations and proficiency in their unique field of interest.

Degree Program

A Bachelor of Science degree in Business Administration is offered upon the completion of baccalaureate requirements and the business major in one of the following concentrations: Business Analytics and Artificial Intelligence, Entrepreneurship, Finance, Financial Planning, Management, Marketing, and Marketing Management.

Program Learning Outcomes

Upon completion of the Bachelor of Science in Business Administration, students will be able to:

1. Critical Thinking: Students will demonstrate the ability to identify, analyze, and evaluate alternative solutions to a wide range of business problems by presenting reliable, valid, and logical arguments that drive innovation (ULO 1). 
2. Technology and Analytical: Students will demonstrate their understanding of the role digital technologies play in the success of organizations and will demonstrate proficiency in the use of digital technologies by solving business problems using those technologies (ULO 1). 
3. Communications: Students will apply effective communication, research, and technological skills to business situations, write professional business documents, work effectively in teams, and prepare and deliver effective oral presentations (ULO 2).
4. Spiritual: Students will articulate their knowledge of biblical principles and their application to calling, integrity, humility, and ethical business behavior (ULO 3).
5. Career Management: Students will identify and articulate their skills, strengths, knowledge, and experiences relevant to their career aspirations and self-advocate for appropriate career opportunities in a diverse marketplace (ULO 1, 2, 3).

Each Program Learning Outcome (PLO) listed above references at least one of the University Learning Outcomes (ULO 1, 2, 3), which may be found in the General Information section of this catalog.

Concentration Learning Outcomes - Business Analytics and Artificial Intelligence

Graduates of the Business Analytics and Artificial Intelligence concentration will be able to:

• Apply appropriate methodologies and technologies to business data to solve real-world problems.

• Demonstrate proficiency with artificial intelligence and data analysis technologies for improved decision-making within organizations.

• Analyze ethical approaches to applying artificial intelligence and data analysis technologies in an organizational setting.

Concentration Learning Outcomes - Entrepreneurship

• Students will demonstrate understanding of the elements of launching a successful startup.
• Students will demonstrate their understanding of redemptive entrepreneurship through the development of one or more startup ideas.

Concentration Learning Outcomes - Finance

Graduates of the Finance concentration will be able to:

• Demonstrate the ability to identify, analyze and evaluate the most effective allocation of cash in a business organization.

• Demonstrate proficiency in using spreadsheets to make common business financial decisions.

• Articulate how to best demonstrate biblical values while making cash flow decisions within a business organization.

• Demonstrate their understanding of the financial implications of doing business in an international context.

Concentration Learning Outcomes - Financial Planning

Graduates of the Financial Planning concentration will be able to:

• Demonstrate the ability to formulate, implement, and monitor financial decisions into an integrated plan that guides an individual or family to achieve their financial goals.
• Articulate how biblical principles apply to formulating financial plans, particularly how a Christian can embrace a vibrant faith in the providential nature of God while, also, maintaining financial goals for the future.
• Provide financial guidance to a diverse community with care and cultural competency.

Concentration Learning Outcomes - Management

Graduates of the Management concentration will be able to:

• Reference and practically apply fundamental principles and management/leadership theories.
• Apply new emerging management and leadership theory, human resources management concepts, and legal requirements.
• Demonstrate the ability to contribute effectively to a leaderless and consensus driven team.

Concentration Learning Outcomes - Marketing 

Graduates of the Marketing concentration will be able to:

• Demonstrate acquired knowledge through conducting primary and secondary research, create surveys analyze data and present accurate and valuable research findings.
• Demonstrate effective communication, sales and negotiation skills.
• Execute a real world client marketing report for a for profit/non-profit organization through analyzing the market, assessing tradeoffs in various marketing strategies and providing research support for selected marketing strategies.

Concentration Learning Outcomes - Marketing Management

Graduates of the Marketing Management concentration will be able to:

• Explain key concepts, theories and practices important to the management of organizations and apply them to specific situations facing organizations.
• Analyze marketing problems or opportunities facing an organization, and solve marketing problems using quantitative and qualitative analysis.
• Identify areas of ethical concern facing marketing management professionals and articulate appropriate ethical guidelines based upon Biblical principles.

Admission Requirements

Admission into Biola University does not guarantee admission as a Business Administration major in the Crowell School of Business, nor permission to enroll in upper-division business administration courses (Intermediate Accounting excepted). Prior to formal admission, students shall continue to be advised as pre-business majors. The following requirements must be observed:

1. Complete, with a minimum of a C (2.0) grade in each of the following courses (totaling 18 semester hours), or the equivalent; with a cumulative grade point average of 2.50: BUSN 201 or BUSN 202, BUSN 211, BUSN 212, and BUSN 240; ENGL 100 or ENGL 112; MATH 190 or MATH 210.
2. Accomplish an overall cumulative GPA of 2.50 in all college level course work completed at the time of formal application to the Crowell School of Business.
3. Complete all portions of the application for admission to the Crowell School of Business. The application should be filed the semester in which the student is in progress of completing the prerequisite course requirements.
4. Complete the initial e-portfolio assignment in BUSN 240 or, if transferring BUSN 240, complete the ePortfolio assignment as outlined on the ePortfolio Student Hub web page. Contact the academic advisor for more details on how to complete this assignment.
5. Meet approval of the academic advisor of the Crowell School of Business. The process may require an interview.

Graduation Requirements

Internship

Business Administration majors will be required to complete an approved business internship as a requirement for graduation. Information on the process for meeting this requirement, including the application form and instructions, is available from the department. Students may receive academic credit while completing this internship requirement by enrolling in and completing BUSN 460. Students may be eligible to satisfy the internship requirement based on prior experience at the discretion of the department.

Career Management Workshops

Business Administration majors will also be required to complete a series of eight career management workshops. These workshops will be made available at various times throughout each semester. Students will receive regular communications from the department regarding the scheduling and availability of these workshops. 

Curriculum Requirements

Integration Seminar Requirement

Business Administration majors will be required to fulfill their Biblical Studies Integration Seminar requirement by completing the specific integration seminar BBST 4657 Integration Seminar: Organizational Ethics.

Writing Competency Requirement

Business Administration majors will meet the Writing Competency Requirement by receiving a grade of C+ or higher in ENGL 3132 Writing in the Disciplines for Business. Students not receiving a grade of C+ or better will be required to retake the course.

¹

Fulfills the BBST 465 Biblical and Theological Studies Integration Seminar requirement.

²

Fulfills the ENGL 313 Core Curriculum requirement.

If students have already fulfilled the ENGL 313 Core Curriculum requirement prior to becoming a Business major, non-Business sections of ENGL 313 may fulfill this requirement.

³

Fulfills Math Core Curriculum requirement.

Concentrations

Requirements for these concentrations are as follows. Upper-division courses require acceptance into the Crowell School of Business.

Business Analytics and Artificial Intelligence

This concentration was formerly offered as Business Analytics.

¹

BUSN 422 may be substituted for BUSN 421.

Entrepreneurship

Finance

¹

Students completing a minor in Financial Planning can take BUSN 477 Capstone for Financial Planning in place of BUSN 428 Advanced Topics in Finance. 

Financial Planning

Management

¹

BUSN 320 may be substituted for BUSN 318.

²

BUSN 422 may be substituted for BUSN 421.

Marketing

Marketing Management

¹

BUSN 320 may be substituted for BUSN 318.

NOTE: The course sequence table is designed by the major department and is one way that the classes will work out properly in sequence for your major. However, there are alternative or flexible ways to rotate some of the classes within the same year/level and sometimes between year levels. Please contact your major department advisor to discuss flexible alternatives in scheduling the sequence of your classes.

Students in some concentrations may be able to accelerate their program completion by taking additional courses during the fall, spring, and summer semesters. The department will work with students on a case-by-case basis to develop an accelerated plan if requested.

See Core Curriculum Program section for a list of approved Core Curriculum courses.

• Business Analytics and Artificial Intelligence
• Entrepreneurship
• Finance
• Financial Planning
• Management
• Marketing
• Marketing Management

Business Administration, B.S. Business Analytics and Artificial Intelligence (BUAA)

Business Administration, B.S. Entrepreneurship (BUEN)

Business Administration, B.S. Finance (BUFN)

Business Administration, B.S. Financial Planning (BUFP)

Business Administration, B.S. Management (BUMN)

Business Administration, B.S. Marketing (BUMT)

Business Administration, B.S. Marketing Management (BUMG)

NOTE: The course sequence table is designed by the major department and is one way that the classes will work out properly in sequence for your major. However, there are alternative or flexible ways to rotate some of the classes within the same year/level and sometimes between year levels. Please contact your major department advisor to discuss flexible alternatives in scheduling the sequence of your classes.

Students in some concentrations may be able to accelerate their program completion by taking additional courses during the fall, spring, and summer semesters. The department will work with students on a case-by-case basis to develop an accelerated plan if requested.

See Core Curriculum Program section for a list of approved Core Curriculum courses.

Business Administration, B.S.

Note: If Foreign Language is waived, students must still meet the 120 credit minimum.